Your tasks
GEO & SXO Tasks
Website Management
- Develop and execute a GEO strategy for AI-powered and traditional search channels
- Monitor and adapt to SGE updates to maintain strong brand presence
- Apply an integrated SXO approach to improve discovery, engagement, and conversions
- Build a keyword-to-intent plan prioritising semantic and topical relevance for both human and AI queries
- Track and report on GEO/SXO KPIs and identify new growth opportunities
- Collaborate with Content, Product, and Design teams to optimise content and information architecture for LLMs and structured data
- Continuously review competitor performance and landscape changes for new growth opportunities
Website Management
- Drive the overall website strategy to align with business goals and user needs
- Design and refine funnels for seamless journeys from entry to conversion
- Plan, create, and publish content (blogs, whitepapers, gated assets) to drive traffic and engagement
- Lead localisation and multilingual management for consistent, high-quality experiences worldwide
- Oversee analytics and reporting to continuously improve performance, discoverability, and conversion rates